Best Email Marketing Software For Shopify

One of your first and most significant eCommerce strategies is email marketing, therefore it’s only natural that you want to employ the best Shopify email marketing software available.

It enables you to maintain contact with prospective and existing consumers. You can get in touch with them at any moment.

Of course, some email marketing services are better suited to Shopify than others, and this is something to keep in mind.

Direct connectors enable you to send automated emails for events such as abandoned cart emails campaigns, as well as access your store data straight from your email marketing solution.

So, what are the finest Shopify email marketing tools? We put some of the most prominent options to the test to see which ones allow you to get the most out of your Shopify store.

“80% of retail professionals indicate that email marketing is their greatest driver of customer retention.”

Choosing the Best Email Marketing Software for Shopify

Although each email marketing solution differs slightly, most have many of the same basic functions. Nonetheless, it can be challenging to sort through all of the available options and determine which one is the greatest fit for your needs.

There are a few essential characteristics that an email service provider must supply for every eCommerce business:

  • Pre-designed templates that can be adjusted to meet your specific requirements.
  • Features for segmenting your audience and sending customized emails based on client profiles Automation that is intelligent.
  • Forms of opt-in that you may include on your website or integrate with your Shopify store.
  • Detailed campaign data to determine the effectiveness of email marketing.
  • High email deliverability rates ensure that your communications are delivered to the inboxes of your subscribers.
  • Each solution addresses these characteristics uniquely, and how they do so can influence your final decision.
  • It’s also a good idea to make certain your chosen service can handle the volume you anticipate having. A service that has a cap of less than the number of emails you send every day to 300,000 subscribers isn’t what you want.
  • You’ll also need to be sure the service you choose is within your budget. The good news is that many of the email marketing platforms on our list provide free versions or samples, so you can see how effective they are before you commit to paying for anything.

Recent surveys show that as many as 60% of marketers see email marketing as an excellent ROI. 

Best Shopify Email Marketing Software

There are many email marketing software for the Shopify stores, and this list will help you quickly see what they have to offer and how much they charge.

1. Privy

Privy began with popups and subsequently expanded into the email marketing platform. Their main products are signup forms, bars, banners, and landing pages.

Privy is the Shopify App Store’s most popular sales and email marketing app. It is utilized by more than 400,000 merchants in 180 countries and has generated more than $4 billion in revenue.

Privy Shopify Email Marketing Software
Credit – Privy

When it comes to email marketing, Privy goes above and beyond what’s possible. Its array of products includes email marketing automation tools, as well as conversion and SMS technologies.

Privy provides you with intent-driven pop-ups and banners, as well as spin-to-win wheels and integrated forms for email gathering. Everything is mobile-friendly and completely customizable without the use of any code.


  • Custom storefronts are supported.
  • Automated campaigns based on website behavior and exit intent.
  • Automatic A/B testing to discover the factors that influence conversion rates will be implemented.
  • To convert signups into sales, use autoresponders and reminder emails.
  • Possibility of sending cross-selling emails that include buttons that direct customers to the checkout page.
  • Make your email marketing more efficient by automating the sending of transactional emails to customers who have left their carts but have not yet made a purchase.


Privy is completely free to use, and it allows you to send emails to up to 100 contacts with no limits on pop-ups, dozens of targeting rules, or A/B testing.

Plans start at $15 per month and include access to all conversion and email marketing tools available to you. It would cost $150 a month to maintain a database of 10,000 emails. For 100 contacts, SMS costs $10 per month.

2. Klaviyo

Klaviyo is an e-commerce-focused email marketing apps. The company was founded in 2011 and currently boasts over 1 million users worldwide.

In addition to its own apps, Klaviyo offers integrations with other services such as Google Analytics, Facebook Ads Manager, Stripe, PayPal, Amazon Payments, WooCommerce, Magento, Big Commerce, Salesforce, HubSpot, Marketo, Zendesk, Intercom, Slack, Trello, Zapier, and others.

Credit – Klaviyo

Email templates allow you to create beautiful newsletters.

As a result, it is an excellent solution for every Shopify store owner. Klaviyo has been the dominant force in the Shopify app store since Mailchimp ceased operations on the platform.

It includes email marketing campaigns, personalized automated flows, a customer relationship management system, SMS, and push alerts.


  • Allows you to follow up with tailored shopping and product recommendations by automatically syncing consumer data.
  • Include products in each email campaign you send. With their email builder tool, you can effortlessly add different blocks to your email campaigns and email automation using a drag-and-drop interface.
  • Allows for the use of segments. Its advanced segmentation features can take data from all throughout your store, automatically dividing up your list and helping you segment more effectively.
  • Reporting that is intelligent.
  • You get detailed reports about how many people opened your transactional emails and whether they clicked through them. You also receive information regarding which links were used within these messages.
  • It integrates seamlessly with third-party applications like Google Analytics, Stripe, Paypal, etc.


Free: Up to 250 subscribers and 500 emails can be sent out for free using this service. Upgrade to a paid plan is required when one of these criteria is reached.

Paid: Optional paid subscriptions start at $25 a month and include up to 300 subscribers as well as unlimited sending.

The enterprise version begins at $50 per user. These prices do not include VAT. There is a 14 day trial period before you commit to paying monthly.

3. Omnisend

Omnisend has made a name for itself as a provider of cutting-edge omnichannel marketing solutions in recent years.

Omnisend Shopify
Credit – Omnisend

There are many ways to communicate with your segmented audience, and you may combine SMS messages with retargeting advertisements on Facebook and Google, as well as push notifications.

The fact that Omnisend provides a 360-degree customer marketing experience has led to some merchants referring to it as “the Shopify email marketing automation app.”

According to Shopify Omnisend app reviews, another reason for its popularity is that it allows you to automate and conduct marketing based on insights about clients, rather than bombarding their inboxes with forced abandoned cart emails.


  • Using Omnisend’s sophisticated forms, you’ll be able to capture every single visitor.
  • Customer experience personalization through marketing automation (cart recovery, order confirmation, re-activation, birthday emails).
  • Sending outsmart and intelligent advertisements on a regular basis will assist increase sales and increase open and click rates.
  • With segmented subscribers, individuals can send messages to the people they want to hear them.
  • You simply need to set it up once to use this easy-to-use editor for newsletters, campaigns, and automated emails.
  • Omnisend delivers actionable reports that assist users in better understanding their customers and in tracking and comparing performance.


Free Plan: Omnisend’s free plan allows for all features, with up to 500 emails per month, 60 International SMS, and 500 web push notifications.

Standard Plan: Starts with $16/month and allows 6000 emails per month, 60 International SMS, and unlimited web push notifications.

Pro Plan: Starts with $59/month and allows unlimited emails per month, 3540 International SMS, and unlimited web push notifications.

4. Drip

As an email and SMS marketing platform of the highest quality, Drip enables you to develop efficient drip campaigns with simple A/B testing, smart segmentation tools, and comprehensive reporting capabilities.

Additionally, Drip provides customized recommendations based on customer behavior for your store.

You may construct automation for abandoned carts, welcome sequences, and more. Drip also includes cross-channel marketing options and thorough analytics, which include both standard email statistics and revenue statistics.

Drip gives marketers personalized campaign suggestions based on your store’s characteristics.

You’ll don’t ever have to worry about which campaign to create next because Drip will inform you which ones will have the greatest benefit on your marketing and sales.

Key Features:

  • Drag-and-drop design tools, mobile-friendly email templates, and autoresponders are all available.
  • Segmentation at the deepest level.
  • Automations based on human behavior.
  • Personalized content.
  • Revenue attribution is done automatically.
  • Dashboards for gaining new perspectives.
  • Split-testing the workflow.
  • Seamless direct integration across several channels.


Start with a 14-day free trial of Drip (No Credit Card Required). Then, for $19 a month, you can upgrade to a premium plan.

Prices rise in proportion to the number of subscribers in your account. SMS are $1.5 per 100 on a pay-as-you-go basis and cost $49 per month for 2000 subscribers, $122/month for 3000 subscribers, $184/month for 5500+ subscribers.

5. Constant Contact

Constant Contact was one of the pioneers of email marketing, having been founded in 1995. During this period, it has developed a platform that is incredibly easy to use and beginner-friendly, and it can be used by anyone, from eCommerce businesses to bloggers, to help them enhance their email marketing approach.

Constant Contact is an all-in-one solution that integrates email marketing, automation, list-building, social network posting and advertising, and surveys. It also has a website-building tool.

You can also use Constant Contact to connect your store’s data and develop segments and automation that will engage your consumers and send them tailored communications.

Constant Contact distinguishes itself with its capacity to produce coupons, polls, and special offers.


  • Welcome email for new subscribers.
  • Triggered email series.
  • Smart contact list management & segmentation.
  • Find new customers and keep them coming back for more with segmented and automated emails.
  • Powerful list-building tools.
  • Social Posting, Inbox, Scheduling, and Analytics.
  • Real-time email tracking tools let you see who’s opening, clicking, and sharing your emails.


Constant Contact has two options to choose from. Each plan includes a 30-day free trial and is priced according to the number of contacts. You can save up to 15% if you prepay for 6 months or a year.

This package starts at $20 per month for email. It comes with an infinite number of sends, customizable designs, basic eCommerce marketing, and the opportunity to receive payments online.

Constant Contact Email Plus service starts at $45 per month. It has all of the capabilities of the Email plan plus the option to send automatic welcome and behavioral series, subject line A/B testing, dynamic content, polls, coupons, RSVP features, and new customer counseling.

Best Email Marketing Software For Shopify: Conclusion

When it comes to selecting the best tool for your Shopify email list marketing plan, it’s crucial to first define your needs and objectives before deciding on the features you want.

Don’t forget to double-check that you’re getting the most out of any other programs or software you’ve already purchased.

As you can see, there are a number of fantastic tools available to assist you in sending targeted email marketing to your Shopify customers. Which one you should use is determined by your priorities.

Email marketing services like Omnisend, Klaviyo, or Drip will be your best bet if you want to conduct complicated automated campaigns driven by consumer actions.

Setting up email marketing for your Shopify store has a lot of benefits, the most important of which is a lifetime of devoted customers. If you haven’t already, begin assessing the top Shopify email marketing tools to assist you in this endeavor.

Do you have any queries concerning the best email marketing Software for Shopify? Please let us know in the comments section below.

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